My Letter to Harvard Radio Regarding the Termination of The Sound Radio.

March 26, 2011


Dear Harvard Broadcasting,

No doubt this is not the first nor last email you will be receiving about the recent termination of 95.7 The Sound in Edmonton Alberta, but please allow me a moment to express my deep disappointment in your obvious economically based decision to replace one of the most original radio stations this city has had with a Lite radio station that will have little impact on anyone or anything that resides outside of your bank accounts.

I have seen the ratings quotes.
I have read about the slow incline of listeners.
I have heard of the advertising shortfalls.

But I have also LISTENED to the station since it's inception.  And it was ELITE.

It may have been for a less homogeneous group of people than easy listening cubicle workers, but it was regarded in serious artistic circles as Edmonton's hope for music that spoke for people WHO ACTUALLY LOVE MUSIC.

It wasn't just a representation of the listeners. 
It was an outlet for local bands to showcase their talents. 
It was an outlet for local DJs with personality and spunk and originality to have their uniqueness appreciated. 
It was an outlet for people to hear about small-stage shows in town at neighbourhood pubs, to raise awareness of all the amazing attitude and ingenuity this amazing city has to offer ALL OF US. 

Your impatience and inability to take a risk is a massive disappointment.
The fantastic people of this exceptional city deserve more than the same "good enough" entertainment.
The brilliant people of this high class city are ready for people to stop spoon-feeding them "status quo" media.
THIS CITY IS CAPABLE OF ENJOYING MUSIC THAT REQUIRES MORE OF US THAN JUST TO LISTEN.

We wanted a radio station that got us involved in our city and bring the vibrancy out in the people, the places, the politics.
And we finally had that.

Until you gave up on it.
And gave up on us.

Please reconsider.
The people of Edmonton deserve it.


Thank you for your time,

Sheena Millar
fiercecalm@msn.com
(780)XXX-XXXX



Mike Ross writes an article regarding the sound, including a conversation with me about this letter and my thoughts on the station:   


To write your own letter...
Harvard Broadcasting
CENTURY PLAZA
1900 Rose Street
Regina, Saskatchewan
S4P 0A9
...
phone: (306) 546-6200
Fax: (306) 781-7338

tkonrad@harvardbroadcasting.com
(The website had an old email address.  I called and got the General Sales Manager's email for Alberta, as listed above, for Tamara Konrad.  It should be correct now.  Thanks, Anon.)